Messenger reminders - the channel PH parents actually read
Email goes to spam. SMS is per-message paid. WhatsApp isn’t how PH families chat with the center. Facebook Messenger is. We built reminder dispatch around it.
Built for the way PH families chat.
(1) Page Send API: legit Meta-approved auto-send through your franchise's Facebook Page. (2) Personal-account browser automation (opt-in, TOS risk - we warn you). (3) Click-to-open deep link: safest fallback, generates an m.me/<page> URL the owner clicks + paste manually.
Configure your Facebook Page Access Token in Settings. When a parent has messaged your Page at least once (so we have their PSID), reminders dispatch automatically - tagged ACCOUNT_UPDATE to bypass the 24-hour window. You can verify the token with a one-click probe before going live.
Each parent can have their own Messenger handle on file. When set, reminders deep-link straight to that specific parent's thread. When empty, falls back to your franchise's Page. Either way the link opens m.me, not your timeline.
Pre-baked templates for invoice-issued, payment-received, and overdue-reminder. Placeholders {parent_name}, {student_name}, {invoice_no}, {period}, {total}, {balance}, {due_date}, {center_name} get filled in per-recipient before sending.
{sibling_names} expands to 'Alina, Melchor, Sophia' for parents with multiple kids. {sibling_count} gives the number. So you don't send three separate reminders to the same mom.
Every send is logged with channel, recipient, body, status, timestamp. Filter by 'sent / failed / skipped'. Audit trail for the 'I never got that reminder' parent.
If a parent doesn't use Messenger, you can configure Semaphore SMS as a per-row override. Bring your own API key, pay Semaphore directly. We don't mark up SMS pricing.
Why Messenger over SMS or email
- Reach: 85%+ of PH adults use Facebook Messenger weekly. SMS is universal but easy to mute; email gets filtered.
- Cost: Page Send API is free under Meta's free messaging tier (most centers won't hit the cap). SMS via Semaphore is ~₱0.50 per send.
- Conversational: Parents can reply mid-thread. Reminder → “ate, can I pay next week?” → you reply → no separate channel.
- Payment link friction: Tap the Messenger link → tap the PayMongo link inside → GCash opens → pay. Three taps total. SMS payment links take screenshot + paste.
Try the reminder flow
You can test reminders against demo data (the recipient is your own Messenger thread so nothing real gets sent).